.wt-plain-note{max-width:52ch;margin-top:1rem}.wt-plain-near{flex-wrap:wrap;gap:.5rem;display:flex}.wt-chip{border:1px solid var(--c-rule-strong);border-radius:var(--r-btn);height:2rem;font-size:var(--t-small);color:var(--c-muted);transition:color var(--t-ui) var(--ease), border-color var(--t-ui) var(--ease);align-items:center;padding-inline:.75rem;font-weight:600;display:inline-flex}.wt-chip:hover{color:var(--c-ink);border-color:var(--c-teal)}.wt-sl-wrap{max-width:var(--content);padding-inline:var(--gutter);margin-inline:auto}.wt-sl-sec{background-color:var(--c-surface);border-top:1px solid var(--c-rule);padding-block:clamp(2.75rem,4.4vw,4.25rem)}.wt-sl-head{max-width:46ch}.wt-sl-head--wide,.wt-sl-head--lead{max-width:none}.wt-sl-kicker,.wt-sl-eyebrow{font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-teal-ink);font-weight:700}.wt-sl-h2{font-size:clamp(1.625rem,2.6vw,2.25rem);font-weight:800;font-stretch:var(--wide-display);letter-spacing:-.03em;color:var(--c-ink);margin-top:.625rem;line-height:1.08}.wt-sl-faq{border-top:1px solid var(--c-ink);margin-top:clamp(1.5rem,2.4vw,2rem)}.wt-sl-faq>div{border-bottom:1px solid var(--c-rule);padding-block:1.0625rem}.wt-sl-faq dt{letter-spacing:-.015em;color:var(--c-ink);grid-template-columns:2.125rem minmax(0,1fr);align-items:baseline;font-size:1.0625rem;font-weight:700;display:grid}.wt-sl-faq-no{font-size:var(--t-label);letter-spacing:.08em;font-variant-numeric:tabular-nums;color:var(--c-teal-ink);font-weight:700}.wt-sl-faq dd{margin-top:.4375rem;max-width:62ch;color:var(--c-muted);margin-inline-start:2.125rem;font-size:.9375rem;line-height:1.55}@media (min-width:64rem){.wt-sl-head--lead .wt-sl-h2{max-width:30ch;font-size:clamp(1.875rem,3.1vw,2.625rem)}.wt-sl-faq:has(>div:nth-child(6)){columns:2;column-rule:1px solid var(--c-rule);column-gap:clamp(2rem,4vw,3.5rem)}.wt-sl-faq>div{break-inside:avoid}}.wt-svc-hero-in,.wt-svc-sec-in,.wt-svc-close-in{max-width:var(--w-page);padding-inline:var(--gutter);margin:0 auto}.wt-svc-sec{padding-block:clamp(2.25rem,4vw,3.25rem)}.wt-svc-sec[data-band=surface]{background-color:var(--c-surface)}.wt-svc-sec[data-band=paper]{background-color:var(--c-canvas)}.wt-svc-sec[data-band=warm]{background-color:var(--c-canvas-2)}.wt-svc-sec[data-band=surface]+.wt-svc-sec[data-band=surface],.wt-svc-sec[data-band=paper]+.wt-svc-sec[data-band=paper],.wt-svc-sec[data-band=warm]+.wt-svc-sec[data-band=warm]{border-top:1px solid var(--c-rule)}.wt-svc-secdisplay{margin:0 0 var(--s-3);font-size:var(--t-section-display);font-weight:700;font-stretch:var(--wide-display);letter-spacing:var(--track-h3);color:var(--c-ink);max-width:26ch;line-height:1.12}@media (min-width:60rem){.wt-svc-sec[data-layout=aside] .wt-svc-sec-in{grid-template-columns:minmax(0,5fr) minmax(0,7fr);align-items:start;column-gap:clamp(2rem,5vw,4.5rem);display:grid}}.wt-svc-eyebrow{margin:0 0 var(--rhythm-eyebrow);font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-teal-ink);font-weight:700}.wt-svc-how[data-journey]{padding-block:clamp(2.75rem,5vw,4.5rem)}.wt-svc-how[data-journey] .wt-svc-how-h{font-size:var(--t-h2);max-width:18ch}.wt-svc-how-h{margin-bottom:clamp(1.75rem,3.5vw,2.75rem)}.wt-svc-journey{gap:0;display:grid}.wt-svc-journey-wide{display:none}@media (min-width:64rem){.wt-svc-journey-wide{aspect-ratio:2000/672;width:100%;margin-bottom:.5rem;display:block;position:relative}.wt-svc-journey-img{width:100%;height:auto;display:block}}.wt-svc-steps--journey{gap:2rem 1.5rem;margin:0;padding:0;list-style:none;display:grid}@media (min-width:46rem){.wt-svc-steps--journey{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (min-width:64rem){.wt-svc-steps--journey{grid-template-columns:repeat(4,minmax(0,1fr));gap:0 1.5rem}.wt-svc-steps--journey li{border-top:0;padding-top:0}}ol.wt-svc-steps--journey li{align-items:start;gap:.75rem;min-width:0;padding:0;display:grid}.wt-svc-stagecrop{aspect-ratio:5/3;border-radius:var(--r-media);background-color:var(--c-canvas-2);width:100%;display:block;position:relative;overflow:hidden}.wt-svc-stagecrop-track{width:400%;display:block;position:absolute;inset-block:0;inset-inline-start:calc(var(--stage,0) * -100%)}.wt-svc-stagecrop-img{object-fit:cover;object-position:50% 50%;width:100%;height:100%}@media (min-width:64rem){.wt-svc-stagecrop{display:none}}.wt-svc-steps--journey .wt-svc-step-b{gap:.2rem;display:grid}.wt-svc-steps--journey b{font-size:var(--t-h3);letter-spacing:var(--track-h2);color:var(--c-ink);line-height:1.15}.wt-svc-steps--journey .wt-svc-step-b>span:last-child{font-size:var(--t-small);color:var(--c-muted);max-width:24ch;line-height:1.5}.wt-svc-factrail{border-top:1px solid var(--c-rule-strong);gap:1.5rem;margin:clamp(2.25rem,4vw,3.25rem) 0 0;padding:1.4rem 0 0;list-style:none;display:grid}@media (min-width:56rem){.wt-svc-factrail{grid-template-columns:repeat(3,minmax(0,1fr));gap:0}.wt-svc-factrail li{padding-inline-end:2.5rem}.wt-svc-factrail li+li{border-inline-start:1px solid var(--c-rule);padding-inline-start:2.5rem}.wt-svc-factrail li{flex-direction:column;justify-content:flex-end;display:flex}}.wt-svc-factrail-v{font-size:var(--t-body-sm);color:var(--c-ink);max-width:36ch;margin:0;line-height:1.5}.wt-svc-factrail-stat{flex-wrap:wrap;align-items:baseline;gap:.15rem .45rem;margin-bottom:.5rem;display:flex}.wt-svc-factrail-q{font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-teal-ink);font-weight:700}.wt-svc-factrail-n{font-size:var(--t-editorial-stat);font-weight:700;font-stretch:var(--wide-display);letter-spacing:var(--track-display);font-variant-numeric:tabular-nums;color:var(--c-ink);line-height:1}.wt-svc-factrail-u{font-size:var(--t-body-lg);color:var(--c-muted);font-weight:600}.wt-svc-how .wt-svc-steps{margin-top:.4rem}.wt-svc-steps{gap:.15rem;margin:0;padding:0;list-style:none;display:grid}@media (min-width:52rem){.wt-svc-steps{grid-template-columns:repeat(4,minmax(0,1fr));gap:1.25rem}.wt-svc-steps--journey li{border-top:1px solid var(--c-rule-strong);padding-top:.75rem}}.wt-svc-steps li{align-items:baseline;gap:.75rem;padding:.6rem 0;display:flex}.wt-svc-step-n{font-size:var(--t-process-number);letter-spacing:var(--track-num);color:var(--c-teal-ink);font-variant-numeric:tabular-nums;flex:none;font-weight:400;line-height:1}.wt-svc-steps--track{position:relative}.wt-svc-steps--track:before{content:"";background-color:var(--c-rule-strong);width:1px;position:absolute;inset-block:.85rem;inset-inline-start:.22rem}.wt-svc-steps--track li{padding-inline-start:1.6rem;position:relative}.wt-svc-step-node{border-radius:var(--r-round);background-color:var(--c-teal);width:.45rem;height:.45rem;position:absolute;inset-block-start:.95rem;inset-inline-start:0}@media (min-width:52rem){.wt-svc-steps--track:before{width:auto;height:1px;inset-block:0 auto;inset-inline:0}.wt-svc-steps--track li{padding-block:1.5rem 0;padding-inline-start:0;display:block}.wt-svc-step-node{inset-block-start:-.22rem;inset-inline-start:0}.wt-svc-steps--track .wt-svc-step-n{margin-bottom:.55rem;display:block}.wt-svc-steps--track .wt-svc-step-b{flex-direction:column;gap:.2rem;display:flex}}.wt-svc-step-b{flex-direction:column;gap:.15rem;display:flex}.wt-svc-step-b b{color:var(--c-ink);font-size:var(--t-small)}.wt-svc-step-b span{color:var(--c-muted);font-size:var(--t-small);line-height:1.45}.wt-pd{--pd-tint:var(--rf-mint);--pd-tint-deep:var(--rf-mint-strong);--pd-rule:color-mix(in srgb, var(--c-ink) 14%, transparent);--pd-num:clamp(2.75rem, 5vw, 4.5rem);max-width:none;padding:0 0 var(--rf-pad);background-color:var(--c-canvas);margin:0;overflow-x:clip}.wt-pd[data-category=İŞLETME],.wt-pd-rel-card[data-category=İŞLETME],.wt-pd[data-category=DİJİTAL],.wt-pd-rel-card[data-category=DİJİTAL]{--pd-tint:var(--rf-blue);--pd-tint-deep:color-mix(in srgb, var(--c-blue) 14%, 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li+li:before{content:"›";color:var(--c-faint);margin-right:.5rem}.wt-pd-crumbs a{color:var(--c-muted);text-decoration:none}.wt-pd-crumbs a:hover{color:var(--c-teal-ink);text-decoration:underline}.wt-pd-eyebrow{border-radius:var(--r-btn);background-color:var(--pd-tint-deep);color:var(--c-ink);font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;margin:1.5rem 0 0;padding:.375rem .75rem;font-weight:750;display:inline-block}.wt-pd .wt-pd-h1{max-width:14ch;margin-top:1rem;font-size:clamp(2.5rem,5vw,4.5rem)}.wt-pd-promise{max-width:34ch;color:var(--c-ink);margin:1rem 0 0;font-size:clamp(1.1875rem,1.6vw,1.5rem);font-weight:600;line-height:1.3}.wt-pd-context{max-width:54ch;font-size:var(--t-body);color:var(--c-muted);margin:1rem 0 0;line-height:1.6}.wt-pd-facts{border-top:1px solid var(--pd-rule);border-bottom:1px solid var(--pd-rule);grid-auto-columns:minmax(0,1fr);grid-auto-flow:column;margin:2rem 0 0;display:grid}.wt-pd-facts>div{align-content:start;gap:.25rem;padding:1rem 1rem 1rem 0;display:grid}.wt-pd-facts>div+div{border-left:1px solid var(--pd-rule);padding-left:1rem}.wt-pd-facts dt{font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-muted);font-weight:700}.wt-pd-facts dd{gap:.125rem;margin:0;display:grid}.wt-pd-facts b{font-size:clamp(1.75rem,2.4vw,2.25rem);font-weight:800;font-stretch:var(--wide-display);letter-spacing:-.03em;color:var(--c-ink);line-height:1}.wt-pd-facts .wt-pd-facts-word{color:var(--c-teal-ink)}.wt-pd-facts dd>span{font-size:var(--t-small);color:var(--c-muted);line-height:1.35}.wt-pd-actions{flex-wrap:wrap;align-items:center;gap:.75rem 1.5rem;margin-top:2rem;display:flex}.wt-pd-actions form{margin:0}.wt-pd .wt-rf-btn{border-radius:var(--r-pill);min-height:3.5rem;padding-inline:1.75rem}.wt-pd-ready-note{max-width:46ch;font-size:var(--t-small);color:var(--c-muted);margin:.75rem 0 0;line-height:1.5}.wt-pd-frame{aspect-ratio:4/3;border-radius:var(--rf-radius-lg);background-color:var(--pd-tint);isolation:isolate;min-width:0;margin:0;position:relative}.wt-pd-frame>.wt-pd-frame-img{object-fit:cover;border-radius:var(--rf-radius-lg)}.wt-pd-caption{z-index:2;border-radius:0 var(--rf-radius) 0 var(--rf-radius-lg);background-color:var(--c-canvas);gap:.125rem;max-width:min(24rem,80%);padding:1rem 1.25rem;display:grid;position:absolute;bottom:0;left:0}.wt-pd-caption b{color:var(--c-ink);font-size:1rem}.wt-pd-caption span{font-size:var(--t-small);color:var(--c-muted);line-height:1.4}.wt-pd-hero-note{top:-2.5rem;right:1.5rem;transform:rotate(-4deg)}.wt-pd-poster{border-radius:inherit;background:radial-gradient(70% 60% at 85% 15%, color-mix(in srgb, var(--c-surface) 70%, transparent), transparent 70%), var(--pd-tint);color:var(--c-ink);position:absolute;inset:0;overflow:hidden}.wt-pd-poster-disc{border-radius:var(--r-round);background-color:color-mix(in srgb, var(--c-surface) 72%, transparent);place-items:center;width:10rem;height:10rem;display:grid;position:absolute;top:20%;right:7%}.wt-pd-poster-icon{width:7rem;height:7rem}.wt-pd-poster-word{font-size:clamp(2.5rem,6vw,5.5rem);font-weight:800;font-stretch:var(--wide-display);letter-spacing:-.04em;color:color-mix(in srgb, var(--c-ink) 12%, transparent);line-height:.9;position:absolute;top:1.25rem;left:1.5rem}.wt-pd-poster-index{border-top:2px solid var(--c-ink);gap:0;min-width:45%;display:grid;position:absolute;bottom:1.75rem;left:1.75rem}.wt-pd-poster-index span{border-bottom:1px solid var(--pd-rule);letter-spacing:-.01em;color:var(--c-ink);align-items:baseline;gap:.875rem;padding:.5rem 0;font-size:clamp(1.125rem,1.6vw,1.5rem);font-weight:750;display:flex}.wt-pd-poster-index i{font-style:normal;font-size:var(--t-small);color:var(--c-teal-ink);font-variant-numeric:tabular-nums;font-weight:750}.wt-pd-frame[data-media=none] .wt-pd-caption{border-radius:var(--rf-radius) 0 var(--rf-radius-lg) 0;max-width:42%;left:auto;right:0}@media (max-width:47.99rem){.wt-pd-frame{aspect-ratio:1}.wt-pd-caption{display:none}.wt-pd-poster-index{min-width:60%;bottom:1.25rem;left:1.25rem}.wt-pd-poster-index span{padding:.375rem 0;font-size:1.0625rem}.wt-pd-poster-word{left:1.25rem}}.wt-pd-poster[data-size=card] .wt-pd-poster-disc{width:4.25rem;height:4.25rem;top:auto;bottom:.875rem;right:.875rem}.wt-pd-poster[data-size=card] .wt-pd-poster-icon{width:3rem;height:3rem}.wt-pd-poster-tags{max-width:62%;font-size:var(--t-small);color:var(--c-ink);font-weight:700;line-height:1.35;position:absolute;bottom:1rem;left:1rem}.wt-pd-poster[data-size=card] .wt-pd-poster-word{font-size:clamp(1.75rem,2.6vw,2.5rem);top:.875rem;left:1rem}@media (min-width:64rem){.wt-pd-hero{grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr);align-items:center;column-gap:clamp(2.5rem,4.5vw,4.5rem)}.wt-pd-frame{aspect-ratio:auto;height:100%;min-height:36rem}}@media (max-width:30rem){.wt-pd-facts{grid-template-columns:1fr 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5rem}.wt-pd-kicker{grid-column:1/-1}.wt-pd-what-body{padding-top:.75rem}}.wt-pd-journey{gap:2.5rem;display:grid}.wt-pd-steps{counter-reset:none;gap:0;margin:0;padding:0;list-style:none;display:grid}.wt-pd-steps li{border-top:1px solid var(--pd-rule);grid-template-columns:auto minmax(0,1fr);gap:.375rem 1.25rem;padding:1.5rem 0;display:grid}.wt-pd-steps li:last-child{border-bottom:1px solid var(--pd-rule)}.wt-pd-step-n{font-size:var(--pd-num);font-weight:800;font-stretch:var(--wide-display);letter-spacing:-.05em;color:var(--c-teal-ink);font-variant-numeric:tabular-nums;grid-row:span 2;line-height:.85}.wt-pd-steps b{letter-spacing:-.02em;color:var(--c-ink);align-self:end;font-size:clamp(1.375rem,1.9vw,1.75rem);font-weight:800}.wt-pd-steps li>span:last-child{max-width:30ch;font-size:var(--t-body);color:var(--c-muted);line-height:1.5}@media (min-width:64rem){.wt-pd-steps{border-top:2px solid var(--c-ink);grid-auto-columns:minmax(0,1fr);grid-auto-flow:column}.wt-pd-steps li{border-top:0;grid-template-columns:1fr;align-content:start;row-gap:.75rem;padding:1.75rem 2rem 0 0}.wt-pd-steps li:last-child{border-bottom:0}.wt-pd-steps li+li{border-left:1px solid var(--pd-rule);padding-left:2rem}.wt-pd-step-n{grid-row:auto}.wt-pd-steps b{margin-top:.75rem}}.wt-pd-needs{gap:2.5rem;scroll-margin-top:6rem;display:grid}.wt-pd-needs-body{align-items:start;gap:3rem;display:grid}.wt-pd-groups{gap:2.5rem;min-width:0;display:grid}.wt-pd-group{min-width:0}.wt-pd-group-h{border-bottom:2px solid var(--c-ink);font-size:var(--t-label);letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-ink);align-items:baseline;gap:.75rem;margin:0;padding-bottom:.875rem;font-weight:800;display:flex}.wt-pd-group-h span{color:var(--c-teal-ink);font-variant-numeric:tabular-nums}.wt-pd-rows{margin:0;padding:0;list-style:none}.wt-pd-row{border-bottom:1px solid var(--pd-rule);gap:.5rem;padding:1.125rem 0;display:grid}.wt-pd-row-head{flex-wrap:wrap;align-items:baseline;gap:.375rem 1rem;display:flex}.wt-pd-row-name{letter-spacing:-.015em;color:var(--c-ink);align-items:center;gap:.5rem;font-size:clamp(1.1875rem,1.5vw,1.375rem);font-weight:750;line-height:1.2;text-decoration:none;display:inline-flex}a.wt-pd-row-name:hover{color:var(--c-teal-ink)}a.wt-pd-row-name:focus-visible{outline:2px solid var(--c-teal-ink);outline-offset:3px}.wt-pd-row-go{width:1.125rem;height:1.125rem;color:var(--c-teal-ink);opacity:0;transition:opacity var(--t-ui) var(--ease), transform var(--t-ui) var(--ease);transform:translate(-4px)}a.wt-pd-row-name:hover .wt-pd-row-go,a.wt-pd-row-name:focus-visible .wt-pd-row-go{opacity:1;transform:none}.wt-pd-row[data-gated] 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.wt-pd-row{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:baseline;column-gap:2.5rem}.wt-pd-groups[data-explained] .wt-pd-row-head{flex-direction:column;align-items:flex-start;gap:.375rem}.wt-pd-needs[data-aside] .wt-pd-needs-body{grid-template-columns:minmax(0,1fr) minmax(15rem,19rem);column-gap:4.5rem}.wt-pd-needs[data-aside] .wt-pd-notes{padding-top:.5rem;position:sticky;top:6rem}}@media (min-width:80rem){.wt-pd-needs:not([data-aside]) .wt-pd-groups:not([data-explained]){grid-template-columns:repeat(3,minmax(0,1fr))}}.wt-pd>.wt-pd-scenarios{max-width:none;padding:clamp(3.5rem, 6vw, 5.5rem) var(--rf-bleed);background:radial-gradient(45% 80% at 100% 0%, color-mix(in srgb, var(--c-teal) 12%, transparent), transparent 70%), var(--rf-mint);gap:2.5rem;margin-inline:0;display:grid}.wt-pd-scn-list{gap:0;margin:0;padding:0;list-style:none;display:grid}.wt-pd-scn-list li{border-top:1px solid var(--pd-rule);align-content:start;gap:.5rem;padding:1.5rem 0;display:grid}.wt-pd-scn-n{font-size:var(--pd-num);font-weight:800;font-stretch:var(--wide-display);letter-spacing:-.05em;color:color-mix(in srgb, var(--c-teal-ink) 55%, transparent);line-height:.85}.wt-pd-scn-k{letter-spacing:var(--track-label);text-transform:uppercase;color:var(--c-teal-ink);margin-top:.5rem;font-size:.6875rem;font-weight:750}.wt-pd-scn-list b{letter-spacing:-.02em;color:var(--c-ink);font-size:clamp(1.375rem,1.9vw,1.75rem);font-weight:800;line-height:1.15}.wt-pd-scn-list li>span:last-child{max-width:34ch;font-size:var(--t-body);color:var(--c-muted);line-height:1.55}.wt-pd-scn-more{border-top:2px solid var(--c-ink);font-size:var(--t-body);color:var(--c-ink);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:.5rem 2rem;margin:0;padding-top:1.5rem;display:flex}@media (min-width:64rem){.wt-pd-scn-list{grid-auto-columns:minmax(0,1fr);grid-auto-flow:column}.wt-pd-scn-list li{border-top:0;padding:0 2.5rem 0 0}.wt-pd-scn-list li+li{border-left:1px solid 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p{max-width:56ch;color:color-mix(in srgb, var(--c-ink-invert) 84%, transparent);margin:.75rem 0 0}.wt-pd-close form{margin:0}.wt-pd-close .wt-rf-btn{background-color:var(--c-surface);color:var(--c-ink);justify-self:start}.wt-pd-close .wt-rf-btn:hover,.wt-pd-close .wt-rf-btn:focus-visible{background-color:var(--rf-mint)}@media (min-width:64rem){.wt-pd>.wt-pd-close{grid-template-columns:minmax(0,1fr) auto;column-gap:3rem}}@media (prefers-reduced-motion:reduce){.wt-pd-row-go,.wt-pd-rel-pic img,.wt-pd-rel-card .wt-rf-arrow{transition:none}.wt-pd-rel-card:hover .wt-pd-rel-pic img{transform:none}}.wt-tw{--tw-display-master:clamp(2.25rem, 4.4vw, 4rem);--tw-display-hero:clamp(2.5875rem, 5.06vw, 4.6rem);--tw-display-signature:clamp(2.025rem, 3.96vw, 3.6rem);--tw-display-section:var(--t-h2);--tw-pad:clamp(3.5rem, 6vw, 5.5rem);--tw-radius:var(--r-field);--tw-shadow:0 1px 2px color-mix(in srgb, var(--c-ink) 5%, transparent), 0 16px 40px color-mix(in srgb, var(--c-ink) 8%, 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